Hiscox
The Hiscox Annual – celebrating iconic British heroes in the style of a classic boys’ own annual. The publication gained significant attention across national and international press, including The Daily Telegraph, The Financial Times, Design Week and Creative Review.
The significant public and editorial response, and resulting increase in demand, led to a reprint, with a doubling of the original print run.
Hiscox: The Annual – celebrating iconic British heroes in the style of a classic boys' own annual.
Subverting expectations through a copy-driven approach in which headlines appear to carry a negative implication before being clarified in supporting lines. This created a deliberate sense of tension that added personality to the content, while reinforcing alignment with Hiscox’ key brand attributes and services.
A third Hiscox report was built around unexpected juxtapositions, pairing contrasting concepts to reflect the specialist and often unconventional nature of the risks Hiscox insures. Themes were expressed by creating metaphorical tension that challenged conventional perceptions of risk and resilience.
This approach communicated Hiscox’ distinctive positioning within the insurance market.
Hiscox Portfolio Plus is an insurance product aimed at high-net-worth customers.
Hiscox were keen to differentiate themselves from the competition. I developed a brand identity that challenged perceptions of conventional insurance communication.
This positioned Hiscox Portfolio Plus as a distinctive alternative within the high-net-worth insurance market, strengthening the brand’s reputation for specialist, non-traditional coverage.
Hiscox Portfolio Plus was the winner in the ‘Best Design’ category at the Premier Collection Awards.
